Simply having a website isn’t enough anymore. There are more and more websites launched each day, all vying for the top spot on the first page of the Google results. Why? Well, research suggests that if a user can’t find it on the front page of Google, they won’t bother going to the second or the third page. Instead, they will change their Google search. Think about it, you’ve probably done the same thing! When we search, we want to find the answer quickly and easily. Makes sense – because we are all busy people!
To make matters a bit more complicated, Google turned the search engine world upside down in the fall of 2013 when they changed the way they process search queries. Their primary goal was to provide end-users with more relevant results and cut out those web mongers who use less than ethical methods to be #1. And while it may do just that, it has forced us all to change the way we view search engine optimization.
The foremost step in making sure your site can be found is to build it using a good, solid foundation. We exclusively use WordPress for it’s easy-to-read code. Next, we use a powerful framework called Genesis, because, well to be honest – it rocks! Both of these elements together provide even more of the structure that Google loves to find on websites.
With those items in place, we also work on search phrases and keyword phrases while we are creating your site. We help you with wording your website content in a way that it will be relevant to people out there who are searching for your products and services. We work on SEO on every layer of your site, including the small details of making sure your photos are named with keywords, that they have alternate text that matches the keywords found within the content of the page.
After the site is launched with multiple layers of Search Engine goodness, we will work with you to build links into your site, get your business listed on local directories, social media platforms and more.
Next, we begin watching, analyzing, adjusting, and enhancing your site. Our powerful search engine optimization tools provide useful information not only on your website, but also on your competitors. We work tirelessly to ensure your website can be easily found, connecting you with the customers who need your products and services.